INTERNATIONAUX DE STRASBOURG 2020 POSTER

INTERNATIONAUX DE STRASBOURG 2020 POSTER

We are please to unveil you the poster of the Internationaux de Strasbourg 2020.

2 elements are mixed : the message and graphics. This poster shows the positioning of the tournament : the place of the woman in the society with the baseline « woman is the the winner ».

You will find the details and the explanation of this new poster below:

• The message

The place of women is the center of the new identity with the baseline “woman is the winner”. This strong message allows to show our positioning and our engagements since the creation of the tournament. The place of women has to be defend not only in the sport but in the society.

The link between the two words, “woman” and “winner”, is permitted by the logo “IS”.

• The graphics

The central element of the poster is the logo. It allows to implant this new logo, created in 2018, corresponding to the initials “IS”, in the imagery and the text. This position shows a strong brand and a great event of the region “Grand Est”.

The presence of beaten earth is the governing principe, still used in the imagery. This element reminds us that the tournament is the best training to Roland-Garros with the best conditions: same beaten earth and balls at 2 hours of Paris.

An other element of the new corporate identity is the presence of Amandine HESSE, player attached to the tournament. She participated 4 times at the tournament and she has values like combativeness, tenacity and energy. It is the first time that this player is associated to the new poster of the tournament.